Licensing & Trademarks

Vintage Vault Collection

1960s Collection

Table of Contents

Background

The 1960s was a decade of great challenges and monumental achievements, both here at Indiana University and beyond. The 1960s saw significant changes to the architecture and landscape of the Bloomington campus, which is evident in the 1966 aerial photo of campus. Political and social movements transformed this era around the world, and demonstrations, protests, and “love-ins” were frequently held in Dunn Meadow throughout the decade.

The University created a coat of arms during this era, which has been featured in a variety of applications since the 1960s. The Indiana Hoosiers had several companions, such as a bulldog and bison, graced the sidelines of the Fightin’ Hoosiers Football team. Coach Pont with his “Win Now” philosophy led the Hoosiers to their only Rose Bowl appearance in 1968.

The images below provide a small sampling of the personalities, locations, and visuals that defined this historic era at Indiana University. Whether it takes you on a walk down memory lane or leads to new discoveries from IU’s storied history, we truly hope you enjoy the Indiana University Vault Collection!

Aerial View of the Bloomington Campus

Aerial View of the Bloomington Campus

The 1960s was a period of tremendous growth for Indiana University. This bird’s eye view from 1966 shows campus’ north end completely transformed by the recent additions of Foster, McNutt, and Briscoe Quadrangles and the Business School, Geology, Psychology, Residence Halls Administration, and Student Health Center buildings. This image was taken from page 2 of the 1966 Arbutus.

The Coat of Arms

Coat of Arms

President Wells unveiled the University Coat of Arms to the IU Board of Trustees in 1961. The design embodies the Hoosier spirit, including a crimson bison which was taken from the Seal of the State of Indiana, a shield with an open book inside a sun, and a ribbon bearing the motto of Indiana University, “Lux et Veritas,” which means light and truth. The Coat of Arms first graced the cover of the Indiana Alumni Magazine in May of 1962.

Showalter Fountain

Showalter Fountain

The Indiana University Auditorium stood alone on campus for nearly two decades before the creation of IU’s Fine Arts Square in the 1960s. Also, this decade saw the addition of the Lilly Library, the Fine Arts Building, and the square’s centerpiece, Showalter Fountain. Showalter Fountain was completed in 1961. This image was taken in 1962 and resides in University Archives.

Dunn Meadow Love-In

Dunn Meadow Love-In

Designated by the Indiana University Trustees in 1963 as IU’s official campus location for open speech and debate, Dunn Meadow hosted countless protests, counter-protests, and “love-ins” during the 1960s. Peace, love, & IU! Page 50-51 of the 1968 Arbutus discusses love-ins that took place in Dunn Meadow.

Ox the Bulldog (I)

Ox the Bulldog (I)

Perhaps no mascot in Indiana University’s history has more fully lived up to the words “never daunted” than Ox the bulldog, IU football’s mascot from 1959-1965. This photo was taken from page 253 of the 1960 Arbutus, which shows Ox nobly presiding over football practice from the sideline.

Ox the Bulldog (II)

Ox the Bulldog (II)

Perhaps no mascot in Indiana University’s history has more fully lived up to the words “never daunted” than Ox the bulldog, IU football’s mascot from 1959-1965. This photo was taken from page 253 of the 1960 Arbutus, which shows Ox nobly presiding over football practice from the sideline.

Hurryin' Hoosiers

Hurryin' Hoosiers

With his teams’ frenetic pace and emphasis on speedy transitions, IU Men’s Basketball Coach Branch McCracken helped revolutionize the game of basketball with his advent of the fast break offense. This style of play won IU two National Championships under McCracken and earned his teams the moniker, “The Hurryin’ Hoosiers.”

Fightin' Hoosiers

Fightin' Hoosiers

The 1960s proved to be a transformational decade for Indiana University football, with the Seventeenth Street Football Stadium completed in 1960 (renamed Indiana Memorial Stadium in 1971) and the “Fightin’ Hoosiers” making their first and only Rose Bowl appearance in 1968. Here, the IU Bison stands ready to fight for the glory of Old IU!

Limestone Quarry

Limestone Quarry

With the United State’s highest quality limestone mined in Bloomington, it’s no surprise that this long lasting stone has been an integral part of IU’s architecture throughout its rich and illustrious history. In this picture, IU students make use of the world-renowned quarries for more leisurely endeavors. This photo was taken from page 108 of the 1961 Arbutus.